Eliea (Elia) means olive in Greek. Balatsos family is cultivating olive trees since 1985 and asked from us a new fresh brand for their products. We created a brand inspired by the tiles of an ancient Greek labyrinth and we developed a geometric icon that represents the olive fruit. The icon that we designed has a check mark on the top which represents the fine quality of the olive products of Eliea. This icon became a visual code to represent the product. A code that can live by itself!
The text is geometrical and simple, with small cuts on the E letter.
The colors represent reborn of the nature and luxury.
